The Gaming Giant Hires Apex Legends Developer to Revitalize Struggling Hero Shooter Project Ethos
2K Games has secured Ben Brinkman from Respawn Entertainment to oversee the development team at their internal studio, which is currently developing the upcoming third-person roguelike extraction-shooter known as this innovative game.
Leadership Change Follows Lukewarm Reception
The new appointee takes on the role of studio head at the development studio following the departure of previous head Michael Condrey, who was reportedly let go due to Project Ethos' lackluster early showing last fall.
On Wednesday, 2K president a key figure informed staff about this decision through an internal memo, which emphasized that playtesting had shown the need for a more defined game identity.
Ismailer stated that the team is now refining the project with a revised approach, aiming to address community desires.
Trend of Strategic Recruitment
This announcement echoes a similar move taken by the publisher in August, when they recruited Rod Fergusson from the Diablo team to assist with the BioShock development group.
Below is the entire text from the president's communication:
Dear Team—
I understand you all just wrapped up your town hall - I hope you’re as enthusiastic as I am with the good news. Last time I shared you all a message, I stated the following: “I am confident in this group. You all are some of the most dedicated and innovative designers we have had the opportunity to partner with - and we’re eager for that partnership to endure.”
Through your commitment and adaptability, especially over the last year, you repeatedly show that.
The player input from last autumn’s the game testing phase was informative. It validated the appeal of a action-packed game but made clear we still had improvements to make. It highlighted the necessity for a sharper brand.
It’s been inspiring to see how far you’ve progressed. You accepted the feedback to consideration and reimagined the title with a revitalized vision - one that’s poised to achieve its ambition to our fans.
The trust in this project strengthens every day. To boost the remarkable progress you’ve made, I am thrilled to welcome the new hire as the latest Lead of 31st Union. Following a period of talks, he officially joins us on the specified date.
His guidance and expertise in the PVP shooter field is vast, having dedicated the past decade and a half creating and overseeing some of the most well-known series in gaming, such as Call of Duty: Black Ops, and more recently, Apex Legends.
Let’s together in receiving him soon. We are all looking forward to keep seeing the progress of the game in the weeks to follow.
David
Background of the New Head
Brinkman currently holds the role of senior developer and head of production at the renowned studio for Apex Legends. He previously was employed at Treyarch and Activision in various production roles on the Call of Duty series, and, prior to that, had periods at 2K and Electronic Arts.
Game Details and Concept
The upcoming game was revealed in last year together with a public demo. Initially, 31st Union portrayed the game as a "free-to-play, 3rd-person action-packed experience and an innovative evolution on the category."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to fit your unique tactics," the game's pitch reads. "Take on the competition with unique powers, challenges, and obstacles that change every session. Do you safely extract with your hard-earned loot? Alternatively take a risk, risk it all, and hope your squad can secure victory? The option is yours."
Project Ethos does not have an confirmed launch window or consoles, but players can anticipate more updates as development progresses.